When
I was a kid I fell for one of those “make money in your spare time”
schemes. An entire page of one of my comic books told me how easy it
was to make money selling greetings cards. So I sent for my boxes of
cards to sell. The deal was you had to send so much money back to the
company before you got to keep any for yourself, which meant you had
to sell an awful lot of boxes of cards. I dutifully went door to door
but really couldn't sell many boxes. People may be charmed by a child
but that's not always enough to make a sale. Truth be told, most of
the cards were bought by my parents and relatives. Even then I sold
just enough to pay off the company. I did not reorder.
Salesmen
are supposed to close the deal. They are hired not only to persuade
people that what they are selling is good and that it is what the
consumer needs and desires but they should also get them to place
an order, sign on the dotted line and hand over a check or their
credit card. It is a talent that not everybody has. It requires the
ability to push people to do things even when they are reluctant. So closers can be insensitive to the feelings which make others hesitant
to commit themselves. I worked with one salesperson who was very
successful at selling radio ads. Then I would write them and call the
client to read the copy to them and get their approval. In doing so I
found that a lot of clients signed her contracts not because they wanted the ads but just to get her to
leave their stores!
Some
closers might really be convinced that what they are doing is for the
client's good. There were times when, as a nurse, I could get a
patient to agree that following the doctor's orders were a good thing
in theory but was unable to get them to actually comply with
treatment. That was frustrating because no one can cure you if you
don't work with them. I wished I could have closed them.
But most of the time closing is done for the profit of the seller, and for the
survival of the salesman's job, and not necessarily for the benefit
of the buyer. One of things I liked about being a copywriter for
radio was that you don't have to close the sale. You present what the
sponsor has to offer, show its benefits, and give an address or phone
number. We just made the audience aware of the product or service and
tried to fan their desire for it. The rest was up to the listener.
There
are methods of evangelism that emphasize closing. Usually they try to
get the person to say the so-called Sinner's Prayer, in which one
acknowledges one's sin, asks for God's forgiveness on the basis of
Christ's sacrifice on the cross and asks Jesus to come into one's
heart. At the Billy Graham Crusades, they would have an altar call,
asking those who wish to commit their lives to Christ to come
forward.
Sometimes
it works. Barbara Brown Taylor became a Christian in college through
a girl in her dorm who knocked on her door and used Campus Crusade's
Four Spiritual Laws tract. The girl got Taylor to say the Sinner's
Prayer and then left. Fortunately, Taylor did the follow up herself,
wanting to learn more about this faith she had just adopted. She went
on to became one of the best preachers of the second half of the 20th
century. I would encourage anyone to get her books. So, yeah,
sometimes closing works.
But
often it leads to a superficial and possibly spurious “conversion”
where the person thinks they are a Christian simply because they said
a magic prayer. But did they truly repent, that is, turn their lives
around, change their way of thinking and behaving? And by inviting
Jesus into their heart did they understand that to mean he is in
charge of their lives from then on and they are to deny themselves,
take up their crosses and follow Jesus? I do like the fact that, at
the Billy Graham crusades at least, people from local churches were
recruited to meet with and disciple the new converts. Because Jesus said we were not merely to tell people the good news and baptize
them but also to make disciples. And the best way to do that is by
joining a group of others who are learning about and following Jesus.
To
that end, I do think that telling people the good news of what God
has done for us in Jesus Christ should be followed up by an
invitation to come to church. And you can invite them even if no
closing or conversion was involved. Most people in fact need to know
a lot more than the 4 Spiritual Laws or any other summary of the
gospel before they become followers of Jesus. And one of the
advantages of a liturgical church is that one will hear the basics
of the gospel in the course of the worship service. Every service we
read the Bible, often 4 selections from it; someone who has made a
long and deep study of the scriptures then explains them and applies
them to our lives; we recite a creed; we confess our sins and receive
assurance of God's forgiveness; we recall the events of the first
Lord's Supper and share Christ's Body and Blood as members of
Christ's body on earth; and we commit ourselves to go out into the
world proclaiming the gospel not only with our lips but with our
lives. If one simply pays attention, it is all there. It may need
further exploration and explanation but the essentials are all there.
So
when is the best time to tell people the good news and/or invite them
to church?
Any
time can be good but certain times might get a better response.
Special occasions are times when people might be open to discussing
God's place in our lives and/or coming to church. Holidays, for
instance. Christmas is when God makes the surprising move into our
neighborhood, so to speak. He visits us; why not visit his church?
Passion or Palm Sunday is God's more shocking move in letting evil do
its worst to him in the person his Son Jesus. Maundy Thursday with
its display of Jesus' humility and his offering of his Body and Blood
is a moving service. Easter celebrates God's startling triumph over
evil and death and the foundation our hope in the risen Christ.
Any
time you or someone in the church celebrates one of the rites of
passage in life is a good time to talk about the place of God in our
lives and to invite people to come to church. People rarely refuse
invitations to baptisms, and the explanation of the Sacrament and
implications of entering God's kingdom are spelled out beautifully in
the liturgy and, one hopes, the sermon. Along that line,
confirmations are all about a person publicly declaring themselves a
disciple or follower of Jesus. People will usually come to weddings
and if they pay attention much is said about the parallel between the
love of God for us and the love of husband and wife.
Funerals
are another time when people are open to talk of God, life and death
and coming to church. I just want to offer a few caveats, though.
When talking with the bereaved, it is best to let them lead and
direct the discussion. The person is vulnerable and emotionally raw.
They may not want to talk about God. Or they may be confused about why
God let this happen to their loved one. They may even be angry with
God. DO NOT TRY TO DEFEND GOD! Do not say the person's death was
God's will! Do not say God needed that person to be with him! Do not
tell children that the angels came and took their daddy or mama or
grandpa or grandma! It's not comforting. I know of a guy who developed a real hatred for
angels because he was told that.
This
is one of those times when the best way to proclaim God's love is to
shut up and simply be there for the person. Let them vent. Be a
sympathetic ear. Be a shoulder to cry on. Be a practical help to
them, by cooking for them, babysitting for them, driving them,
helping them with all those terribly important tasks that they must
do at a time when they are barely capable of thinking or getting
through the ordinary activities of the day.
But
do not try to give the death of their loved one a meaning. That is
one of the tasks of grieving they must accomplish. If and only
if they say something about the person being in a better place or
being free of their pain or the like, should you express similar
sentiments. And then you may be able to sensitively share how
God/prayer/the church helped you through some equally dire situation.
It's
the same with any painful time in life or any loss, such as divorce,
or unemployment or serious illness of the person or a close relative
of theirs. Don't justify God to them. Be the embodiment of God's love
for them. If they broach the subject of God, then you can sensitively
share your experience.
While
times of crisis are times when people might be more open to God, it
is also a time when they are quite vulnerable. It is not a time for
us to fall upon them like predators. Emotionally coercing someone or
taking advantage of a person at a moment of fragility is not a loving
action. What we can do is offer help. We can offer them hope. They are free to accept or
reject it. We do not need to close the deal.
Jesus
and Paul speak of spreading the gospel as sowing or planting seeds.
Someone else may water them and another someone may reap the harvest.
We needn't do it all. And that includes our family members and
closest friends. In fact while we do influence those closest to us,
often in ways we'd never imagine, they are the hardest people to
bring all the way to Christ. We must pray that others will be used by
God to bring them home.
We
must never get discouraged or worry about the progress we are making
in spreading the word. God doesn't depend on anyone accepting the
gospel. He will not cease to exist like Tinkerbell in Peter Pan
if we cease to believe in him. He is a fact, like the universe. He
existed before we did and will after our mortal bodies are dust. It's
our existence that depends on him.
And
to return to the central metaphor of this series, he is the host of
the banquet, the wedding supper of the Lamb. That will take place no
matter how many accept the invitation. And it will be a joyful event. And
that's what we have to remember when we are inviting people to Jesus.
It is ultimately a good and joyful experience. It is good news. We
have a loving God who is inviting everyone to come to a party that
will never end. No one who really wants to come will be refused. The
only way to miss out is to decline or to get so involved in other
stuff that you let them divert you. So you have to prioritize it
above everything else.
What
exactly is the nature of the feast? That is what we will explore in
our last installment of this series next week on Maundy Thursday.
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